NiiTES.com - San Luis Obispo Nightlife

Shouldn't your marketing work for you while you sleep? While you are enjoying a good night's sleep, we are out marketing the night life. We start the marketing for our clients during bar hours. We send photographers to cover local bars and college-age events and then share those photos on our site. Here, viewers can access, download and use our photos on their social networking profiles for free. Our servers respond to over 1,000,000 requests for photos a month.

Want to learn more about Internet Marketing? Setup a consultation with us and you will receive a complimentary marketing plan. We do not focus soley on sales but encourage the use of multiple advertising media in order for your business to best achieve its marketing goals.

As you know, the Internet plays an increasingly vital role in our lives. It is not surprising that most companies include some form of Internet advertising in their marketing.

Gap made headlines last summer when it cut advertising costs by 18% and watched profits soar by 40%. Why should we all take note? Well, Gap made a data-smart spending move. By reducing ad spending from traditional means, Gap was able to increase their profits and decrease their spending. Even P&G continues to experiment, dropping traditional media by 19% and increasing digital as much as 10%. This represents a major spending shift.

In fact, the popular bourbon brand Southern Comfort poured its entire marketing budget into Internet advertising**.

Companies in the United States are moving $65 billion in advertising to online sources. To put this shift into context, listen to what Anthea Stratigos of Outsell Inc. said in a recent interview in Forbes Magazine. "To scale that, compare the total U.S. TV and cable advertising revenue for 2009, which is about $66 billion. The marketing dollars companies now spend on their own sites is equivalent to all TV ad revenue for the year."

*source: Myths About Online Retail Marketing Posted by Kelly Mooney on 02.17.09 @ 10:40 AM on Adage.com
**source: Southern Comfort Pours Entire Media bugetIinto Digital by Jeremy Mullman on: July 29, 2009 on adage.com